Becoming set in our ways is only natural. Once we master a skill we are right to take pride in our refined abilities and value how we can execute a task with efficiency and finesse. Toiling away as we meet deadlines and achieve new success, it’s expected that we sometimes embrace the status-quo and lose sight of all the ways our industry is changing. Reality will soon catch up, where new ways of thinking from outsiders provide even better ways to get a job done.
There is a fairly good chance only my wife, 2 of my employees and perhaps a curious stranger will read this late night bit of writing. I may not care - as this may just serve as a written reminder to myself as to the importance of WHAT our company actually does, and why it's important to know the essence of this for all those conversations with investors, potential hires, potential customers and maybe even potential acquirers of our company... (everyone can dream - right?)
I mean - any tech company CEO should know what they're doing / why they're doing it - it's fairly simple, right?